Updated : Wed, 10/02/2010 - 10:25am
MUMBAI: Leading research company, Nielsen, has found that many Super Bowl viewers like to keep one eye on their computer screens during the game.
A study of simultaneous TV and Internet usage found that 12% of Super Bowl viewers last year also spent time on the web, at an average of 24 minutes per user.
Nielsen found that simultaneous users were most engaged in general interest, e-mail, and online social networks. Sports sites, which might be more directly associated with the game itself, were visited by 18% of simultaneous users.
Almost a quarter of simultaneous users spent some time during the game on Facebook. Those users spent an average of 15 minutes on the site. Google and Yahoo! Mail were also popular destinations for Super Bowl viewers.
Top sites visited by Super Bowl viewers:
|
Rank |
Website |
% of Simultaneous Users |
Simultaneous Mins. Per Person |
|
1 |
Facebook |
23.50% |
15.1 |
|
2 |
Google Search |
21.60% |
2.6 |
|
3 |
Yahoo! Mail |
12.40% |
3.6 |
|
4 |
MSN Homepage |
11.80% |
0.9 |
|
5 |
Yahoo! Homepage |
11.80% |
0.7 |
