The European Tour has announced a new six-year agreement for The European Tour's television, radio and new media rights with Sky Sports and the BBC

INSIDE OUT - There is no sport as dependant on one person for its revenue, popularity, participation, and relevance than Golf.

GAMES PEOPLE PLAY - The sporting world has witnessed some compelling insights unravel themselves, which have relevance far beyond the confines of the sporting pitch.

PIT STOP PUNDIT - It is difficult to confirm the pecking order for the mid-field teams, but this is where all the action for 2012 is going to be.

PIT STOP PUNDIT - TATA Motors’ association with an always struggling HRT does rub off negatively on their brand image globally.

BY INVITATION - The transformation of the Indian sporting industry depends on building heroes and creating champions who would be role models of our youth.

INSIDE OUT - Backed by some heavyweight names from the world of Football such as Mike Ditka, Kurt Warner, and Sandy Grossman to name a few, EFLI is one of the more intriguing concepts in Indian sports today.

PIT STOP PUNDIT - While Indian brands are all ga-ga about International Motorsport and Formula1, I wonder when would they step forward and show similar interest in Indian Motorsport!

THE INSIDER - For a board caught in a mess of its own creation every day, the least that can be expected is a stern message to the selectors that the Twenty20 team needs to be full of T20 specialists not of ODI stars.

PIT STOP PUNDIT - While these manufacturer-led series are a boost, one must not forget that the traditionally strong Indian National Rally Championship is struggling for sponsorship and participation.